Odyssey Greek Yogurt is made with real fruit and is lower in sugar than the leading brands. They needed a print campaign that introduced the new brand to the market and touted the real fruit, less sugar message.
We created a print campaign that demonstrated the real fruit benefit visually. We accomplished this by showing a peeled back package revealing fresh fruit and headlines that preach the message with a bit of whimsy.
The campaign gave the brand more exposure and increased sales along with an increase in market share.
The Rally Co
316 N. Milwaukee St Suite 501 Milwaukee, WI 53202 US