Odyssey Greek Yogurt is made with real fruit and is lower in sugar than the leading brands. They needed a print campaign that introduced the new brand to the market and touted the real fruit, less sugar message.
Approach
We created a print campaign that demonstrated the real fruit benefit visually. We accomplished this by showing a peeled back package revealing fresh fruit and headlines that preach the message with a bit of whimsy.
Results
The campaign gave the brand more exposure and increased sales along with an increase in market share.
