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Perfeccionista (Perfectionist) is a single-estate wine with limited production that has its origin in a highly personal way of working, considering and understanding nature we call 'Thoughtful Viticulture'.
In order to connect emotionally with the consumer and position the product as a distinctive premium wine, a packaging was proposed that attaches value to the idea of imperfection.
And for the sake of exclusiveness and added value, the 697 units produced were made to be different to one another. The wood for each case was broken up manually, without a die cutter, and numbered with an ink stamp.
TRANSLATION OF THE TEXTS ON THE PACKAGING:
FRONT OF BOTTLE:
Val do Salnés
FRONT OF THE CASE AND BACK OF THE BOTTLE:
Maturity for some, common sense for others.
It's a matter of time.
Imperfections distinguish us, they make us feel unique.
Seeing beyond the superficial enables us to grow, looking in depth makes us great.
It's simple and complex.
Wine grower: David Acha
Winemaker: Pablo Estévez
The announcement of the product launch created great expectation and demand for advance orders.