In order to connect emotionally with the consumer and position the product as a distinctive premium wine, a packaging was proposed that attaches value to the idea of imperfection.
And for the sake of exclusiveness and added value, the 697 units produced were made to be different to one another. The wood for each case was broken up manually, without a die cutter, and numbered with an ink stamp.
TRANSLATION OF THE TEXTS ON THE PACKAGING:
Perfeccionista (Perfectionist)
FRONT OF BOTTLE:
Finca Ofelia
Davide
2018
Thoughtful Viticulture
Godello
Oak-aged
6 months
Rías Baixas
Val do Salnés
FRONT OF THE CASE AND BACK OF THE BOTTLE:
Maturity for some, common sense for others.
It's a matter of time.
Imperfections distinguish us, they make us feel unique.
Seeing beyond the superficial enables us to grow, looking in depth makes us great.
It's simple and complex.
Wine grower: David Acha
Winemaker: Pablo Estévez