Sara Elizabeth Skincare offers high-end facial services with an exclusive line of premium products. Sara Elizabeth was preparing to launch an upgraded skincare line and needed a logo and packaging solution that would attract new, upscale clientele while still remaining familiar to brand loyalists.



The new logo boast elegant typography and a classic black and white design that works well across each form factor in the product line and conveys an image of polished luxury. 



The client was extremely pleased with the logo refresh and successfully launched her new skincare product line with consistent sales and interest from local media.