When Yorkshire Evening Post approached us to create the identity for their Food and Drink brand, as foodies we jumped at the chance.
Our strategy was to visually link this wonderful county to the fantastic produce it grows and supplies: produce which makes up the vital ingredients in all kinds of delicious food and drink consumed all over the country. So much food is grown and harvested in Yorkshire, and really makes Yorkshire what it is today – and this beautiful partnership between locally grown produce and God’s own county is reflected in the new identity for Yorkshire Food & Drink. The extensive range of icons in the new brand identity represent the diversity of produce from Yorkshire that is consumed both in the home and in pubs, bars and restaurants across the county. Icons represent artisan bakers, craft brewers, farmers and makers, all excellent examples of county-reared and home-grown produce. Together, the icons form the Yorkshire Rose, a fine emblem for this idyllic county.
This new hub has created a go-to space for the latest news and information about the region’s finest produce.