To re-invent the company’s racing sponsorship site, “axaltaracing.com” to establish it as the “go-to” site for racing fans.
Addison designed and engineered a content-forward racing publication, flush with rich regularly updated news across its major sponsorships, along with a unique series: Around the Track with Jeff Gordon. The site also has a section called Team Axalta dedicated to the Drivers, Riders, Teams and Vehicles that are part of the Axalta family.
The site is regularly featured in the most highly trafficked racing fan forums (I.e. r/NASCAR) and has become a legitimate destination for racing news. Additionally, the site boosted Axalta’s reputation among its partnership network, with Mercedes-Benz being highly excited about the platform in direct contact with our primary client.