To celebrate the wintertime, Mirinda launched Like Winter, a limited-edition collection of cans bursting with the taste of citrus. Mirinda Like Winter invites consumers to experience the season’s spontaneity and adventure through four exclusive designs that feature four unique heroes.
Mirinda Like Winter LTO was developed to challenge consumer perceptions of Mirinda as a summer beverage. To accomplish this, the design team set out to build a visual language around the holidays that would resonate with Gen Z while staying true to Mirinda's "Orangify your fun" communications strategy. The series’ festive color palette makes Mirinda’s signature bright orange hue pop and infuses the designs with an added warmth. A series of cartoon heroes leap from polaroid frames while lively illustrative flourishes like orange slices, snowballs, and social media icons remind younger consumers that Mirinda can be enjoyed, shared and ‘liked’ year-round.
Through developing this series of exciting and adventurous limited-edition designs, it inspires consumers to create new winter traditions with Mirinda.