With the name Wolf Security as a guide, we designed a logo blending the stare of a wolf with the power of a Spartan battle helmet. Using simple angles in an abstract shape, our designers gave form to a logo that could instantly project the key brand traits of vigilance, power, and protection — and do so across ads, product badging, and all media on a worldwide basis.
The wolf's face stares directly forward with a look that appear intent and resolute without projecting anger or menace. The logo composition draws upon cues from the luxury car industry, conveying a sense of premium value. And the wolf face is incased a circle to comfortably marry its distinctive appearance with the well-established round HP logo.