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Minus the Moo creates small batch, lactose-free ice cream using real dairy. The founders wanted a whimsical logo with a mark that had nothing to do with cows.
Sophisticated Fun is how we would describe the patterned Cup-n-Scoops icon, hand-drawn typography and bold color palette.
Minus the Moo has been THRILLED with their logo and is used on everything from hats and tee shirts to packaging for their pints which are in stores around Massachusetts, including Whole Foods Market.