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The ‘Artground’ was established with the philosophy of keeping children smile through arts’ is ‘creative art academy’. This organization consists of four areas: classical music, fine arts, modern dance, and flower art. Artground branding is aimed at visualizing the concept ‘arts become daily life, which also becomes arts’.
The overall visuality of Artground was designed with the motif of the reestablishment of its role as a playground and of education children’s role as a player. The units of curriculum, modules, and tracks were systemized in the design. The typograph logo was designed with the motif of a playground track, and then the design was expanded to icons and main elements.
This branding contributed to active and autonomous learning experiences, and received socially positive evaluation.