Hans Design created Lyric Speakers a distributor brand for CatalystAV LLC a Consumer Electronics Distributor Group. The project included naming, logo mark, and web as well as design and manufacturing Lyric Speakers in China.
Hans Design wanted to create a symbol that represents a speaker. Since "Lexus" owns the most beautiful "L" we wanted to have a logo that is symbolic of a speaker's circular shape and the sounds it produces. The harmonic interaction of circular shapes is abstract, balanced, and representative of hearing.
Lyric Speakers launched at the 2016 National Electronics Show, is strongly supported by AV distributors, and early sales are in-line with our marketing projections.