Bliss is an organic bistro that needed a mark and brand system for implementation in the restaurant. An exclamation point was chosen as a definitive statement of pure bliss, even supplementing the word itself. The menu system uses the pictogram approach by substituting the title of the exclamation point with a related food or beverage. For example, an ice cream scoop is used for the dessert menu, and a sushi roll for the dinner menu. This system extended off the page to the physical environment, with a simple exclamation point adorning the host’s podium and bar.