The task of tourism is to make an impression on the guest, charm him and make him come again. The legibility of the logo/mark/logotype on all world languages was achieved through use of special typography for writing logotypes. Since tourism is very emotional, the colors had to be intensive.
The main distinctive feature are the two squares which visually define Croatia.
Logo can be written in all world languages and still not lose its identity, because its legibility is universal even in the visual sense, since it is coded by two squares, red and blue, which represent the code of the Republic of Croatia.
Croatia is the country of warm Mediterranean climate and of crystal clear sea with more than a thousand islands and as such it represents a very attractive holiday destination. The names of the country in different languages (CROATIA, CROATIE, KROATIEN, CROAZIA, etc), as well as in its own language ( HRVATSKA), have a common fourth letter “A”, which is at the same time the initial letter for the Adriatic sea. Alternating squares represent a visual code for Croatia, while red, white and blue are its colors. The sun shines from the red square, while on the blue square there is a sailing boat. In all languages of the world.
