Lindsay Johnson, a networking strategist extraordinaire, came to us for a complete brand refresh. Moving away from “The Networking Boutique” Lindsay worked with a PR specialist to realign with the core values behind her business, bringing about a new name and persona, “The Radical Connector”. The aim was to create a brand that was a direct representation of Lindsay, an authentic, forthright individual who most importantly is a radical force in the networking world. Firstly a logo was required for The Radical Connector. Next up, partnering graphics for her sub-brand/social media campaign, the “#1234Movement” - which encourages Instagram followers to upload a snap of whatever they’re doing at 12:34 pm everyday.
There were some very specific stylistic influences from the get-go: hot pink, geometry/angularity and the outrageous style of the 80s, “Jem and The Holograms”. At our initial meeting as we talked through some of her likes and dislikes, we posed the question: “Is there anything, anything at all, that you just love or gives you joy?”. In response to this, Lindsay showed us a vibrant, technicolor portrait of a Chihuahua in a beret - and we ran with it. What could be as irreverent and radical as a flamboyantly dressed Chihuahua? Lindsay connected so strongly with the rebrand that she adorned our brand mascot with the name 'Norman'. For the #1234Movement sub-brand graphic we created a bold, sticker-like version of a retro analog clock and also fashioned a supporting brand pattern with a shout out to the 80s, using deconstructed elements from Norman.
You can now see Lindsay's refreshed business come to life each time she presents herself as 'The Radical Connector'. While officially launching in late October 2016, Lindsay has already been using the refreshed brand graphics on her website and social media channels. We can't wait to see 'Norman' representing this radical brand on a range of products, services and movements.
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