Being one of the hottest (quite literally) music festivals out there, there's a lot of survival guides online for Coachella. And when you look them up, it's pretty basic info—like drink water, go with a group, pack light, etc.
So we took these tips and presented them in a new way. The logic was --> Coachella takes place in the middle of a burning desert --> wild desert animals live and survive there --> research shows that these animals have quirky traits that tie back to the basic tips from the survival guides.
So if you want to survive Coachella, if you want to survive the desert, go wild—wild like a desert animal.