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CyberAgent is a 21-year-old, Shibuya based internet company. We have been engaging in self-driven growth by investing in a growing field and developing new businesses in-house. Now we are a leading digital advertising agency, one of the largest mobile game developers, and also a media services provider. The goal of this integrated report is to communicate the CyberAgent way of creating values to stakeholders.
"Made in Shibuya" is a key concept of this year's report to go back to where we started. The opening photo story captured our people who vividly embody our culture on the streets of Shibuya, to show the energy of mixing in the evolving city.In the content pages, we visualized our various value-creating cycles and synergy between businesses in simple and bold design in line with the company's visual identity.
Just after the publication, the report quickly went viral on Twitter without any promotional activities. Its creativity and information design received many compliments, and the buzz drove the number of downloads to more than 71,000 within one and a half months. Considering that our shareholders are approximately15,000 in total, the result succeeded beyond all expectations.