Arkadia is Defence Housing Australia’s game changing new development which will lift the standard of traditional DHA housing and set a new precedent for developments in the emerging suburb of Alexandria. An environmentally friendly ethos underpins Arkadia which incorporates recycled materials, green communal spaces. Unique architecture by award winning firm DKO Architecture that draws on the area’s rich history as a former brickworks for inspiration.
Our design approach used layering to visually illustrate and bring together the different elements of this project. A raw, textured aesthetic reinforces the sustainable and environmentally friendly aspects of the development. The unique architecture was showcased by CGIs and the heritage of the area was communicated through a stamp with an image of the old brickworks on it, which was use throughout the rest of the campaign. Simple yet powerful language shows the diversity and scope of lifestyle opportunities of offer.
60% of Arkadia’s apartments sold within the first 3 months and the development has received considerable interest from the national media.