Present a new denim brand as a well-worn clothing company. Use straight talk to tell the story behind these hand-stitched, made in the USA jeans. Keep it fun, honest and welcoming.
Grady Mac is named from an old wily character known for his big personality and small batches of moonshine. Stitched just south of Nashville, these jeans are crafted for a comfortable southern fit. The creative follows in stride with twisting filigree that could be a love-child of classic painted guitars and a Jack Daniel's bottle.
The client couldn't be happier to have a brand that comfortably unites ol' Grady with new lifestyle photography.