For the Teaser and Launch of DESTINY 2, PETROL was tasked with bring the scale of the world and the depth of the characters to life.
PETROL’S approach was to take the higher ground and reveal much less and simultaneously communicate more. For the first time, the element of “Live Action” was brought to the visual identity to reveal that these characters had a human side and not JUST sci-fi-fi icons. The level of realism that was used in the 3D was also meant to enhance that this is a game with a deeply human element.
DESTINY 2 was the number 2 selling game of 2017 and was able to drive a substantial increase in both Consumer Awareness and on line chatter about the new approach. The Visual Identity was served too a mass consumers and was key in broadening the audience.