The concept for this campaign was to showcase Balenciaga’s new line of jewelry through Martin Schoeller’s iconic portraiture style. The images were then given an unexpected twist in post production. Balenciaga was inspired by digital artist Eamonn Freel, who turned facial features upside down.
Approach
"I wanted to do lighting with no shadows to help the illusion of the twisted faces appear as natural as possible"
Results
These images took social media viewers by surprise. Many comments included "turn phone upside down!"
