This project assignment was to create a single-page print advertisement for a snack of my choosing. The goal was to creatively and successfully use copy and imagery to convey my concept.

The snack I chose to work with was Goldfish. Goldfish is typically seen as a snack for children, yet I saw an opportunity to open up the target audience past just children. The visual itself, a blurred outline of a goldfish, remains very vague and mysterious, pushing the viewer to look at the headline and text. The headline reads, "Guess Who?", which adds to the mystery and almost creates a guessing game for the reader. The body copy is where Goldfish is seen as a snack for almost any occasion. The yellow and brown colors overall help establish the Goldfish brand without directly giving it away at first-glance.

I was especially happy with how this concept turned out. I felt that Goldfish was a snack that would be difficult promote in a new way, yet I think I accomplished that through my visual hook and creative copy.