Toucan On Board offers a new digital entertainment service on board to aircraft companies.
When we thought about a long and boring plane travel and the possibility of having some digital entertainment and idea started to appear in our minds: it would make our travel eaWhen we thought about a long and boring travel by plane and the possibility of having some digital entertainment, an idea started to appear in our minds: it would make our travel easier, faster and more fun. We thought about the toucan but we didn´t want a logo as pet. So we thought about mixing the toucan and the plane, or a toucan pushing a plane... and finally, in the design process, we found something different: a visual game with a plane tail that left a colorful trail that became a toucan.
Our customer was very happy with the logo. It was easy to print in any surface, easy to remember and so different from his competitors. And the people who plays with Toucan On Board can find some entertainment in the first sight of the service: the logo.