Herb Temple was a prolific African-American designer and yet, he is largely unheard of in comparison to his middle-class white contemporaries. As an agency, this bothered us. With that in mind, rather than simply designing a more superficial poster in the visual style of Herb Temple, we sought to honor his legacy by creating a visual ‘hole’ in the exhibit itself by leaving the poster blank, except for a concept manifesto at the bottom that explains our rationale. Contemporary African American designer Maurice Cherry said “the standard you walk past is the standard you accept”. Our straightforward and honest solution seeks to stop viewers from simply walking past and, by doing so, we hope it stays with them as they walk on.