Sparkfund makes it possible for companies to pay a monthly fee for energy-efficient lighting, heating & air conditioning and the technology that controls them. Teak was hired to reimagine Sparkfund’s brand identity, visual system, messaging, and strategy platform.
It was essential for us to distill Sparkfund’s complicated B2B offering into a simple, human brand story that was compelling on both a rational and emotional level. In contrast to most energy-efficiency communication, we focused on the business efficiencies gained beyond just energy savings. The visual language completed this story with a focus on illumination paired with striking colors and typography.
We worked closely with Sparkfund to think through all possible touchpoints in the customer user experience and help design communication for each of them. We crafted their website, pitch decks, leave-behinds and developed an explainer video to help support the sales staff. In the words of their CMO, Angela Ferrante, “Teak went above and beyond expectations to make sure we were happy. The results – a new brand, stunning design, and crisp articulation of Sparkfund’s value – are proving transformative to our market presence and growth.”