The goal of this campaign was to successfully demonstrate the ease and portability of the Cinemood portable projector. I wanted to show that using this projector will make you feel like you are at the movie theater regardless of where you use it– because you can use it everywhere.
Approach
I chose to show a hand holding various pocket-sized movie-related objects. The background colors are soft and pastel to represent youth since the projector is geared towards children. I kept the font simple and the same throughout each ad to keep the focus on the main image of the hand.
Results
This campaign was successful because it effectively communicated the product benefit of the Cinemood portable projector. The brand’s identity is represented through the creative elements.
