To create an experimental poster using plastic typography as the primary visual element. The focus is on creating a work that embraces experimental practice and visually represents the energy of the chosen aphorism.
This poster uses an extremely well-known and purportedly 'neutral' typeface, Helvetica, and juxtaposes its familiar, logical structure with a frenetic and excited visual effect. The result is typography that retains its universality and most of its readability, but takes on a glitchy and distorted energy—a visual embodiment of 'freaking out'.
The poster is used to as the primary canvas to examine Elliots Earls proposed five defining elements of 1990's Experimental Graphic Design and their relevance in 2018.
School of Design GPO Box 2476 Melbourne, Victoria 3001 AU