St. Clair County is one of the best kept secrets in the state of Alabama. With mountains, lakes, rivers and boulderfields, the county is a natural oasis, but due to its location near the bustling city of Birmingham, it is often overshadowed by other destinations. The Economic Development Council of St. Clair County engaged Tatum Design to create a new tourism brand that would help spread the word about everything the county has to offer.
Our goal was to transform a little known area into a popular destination for living, playing and staying. As part of our creative process, we surveyed various stakeholders in the community, and after gathering their insights, we crafted an authentic and aspirational brand that everyone could embrace as their own. The logo symbol is inspired by the scenic views and welcoming spirit of the area. The county’s first and last initials — “S” and “C” — form an abstract silhouette of rolling hills, flowing water and sunshine. Each extension of the brand feels like a personal invitation to visit. The tagline “Known for Our Good Nature” is especially fitting for the county. As a Southern escape, it is a genuine promise of the warm hospitality and the beautiful scenery that everyone will experience there. The crisp color palette is like a breath of fresh air. Stunning nature scenes are captured in blissful photographs that transform simple promotional materials into travel keepsakes. In the field, rustic wooden signage welcomes guests and creates a special sense of arrival at local attractions. The St. Clair County brand is immersive and engaging with a clear tourism appeal.
The new tourism brand has put St. Clair County on the map. It is now poised to become one of the most celebrated and visited destinations in Alabama. Since the new brand has launched, the Economic Development Council of St. Clair County has noticed record levels of attendance at local events and attractions. The St. Clair County tourism brand has sparked new growth and momentum in the community.
1747 Reese Street Suite 211 Birmingham, AL 35209 US