For this package, I wanted to create a fruit snack brand that is focused on healthy and on the go food. I named the brand Fruitfully So, which plays off the phrase rightfully so. These packages are part of their dried fruit line. The packaging shows their focus on selling clean and real fruit by using imagery of where the fruit comes from as the illustration, with the illustration being line drawn to create a more rustic and family-owned feel. The logo is created in a badge design to stand out against the illustrations with a leaf added to the letter F to connect back to the idea of nature.
