Client contacted us for an unusual shot-- they had an incredible new mens' Bespoke London Fragrance', to launch. Young, trendy, discerning, go-getting, young demographic. Client said ..." It's a fragrance so cool, it"s too hot to handle." That set the studios creative wheels in motion
Client wanted a Dramatic, striking shot. . We decided in production, on a far Northern Ice, stills shot, with a sense of motion. An ice explosion! We investigated various ways to contain ice in the studio ...building a set and planning a shot that looked as if the product was so 'cool' it was hot to handle and had dropped on contact exploding the ice on contact. The Aurora Borealis was to feature and reflect the Fragrance.
The Ad campaign was highly successful: Client pleased. Bespoke was launched internationally and in a campaign throughout London Tube stations, Buses, Bus stops, posters and store windows.