Tick Tock is one of the most iconic tea brands. The family behind Tick Tock were the first to cultivate rooibos in 1903 and have always championed this variety, driving its popularity in the UK. Keeping Grandfather Ginsberg’s passion for experimenting with the rooibos plant and keeping great botanical traditions alive, we were asked to develop the packaging for a new range of caffeine-free herbal teas from the Tick Tock family: ‘Balance’, for helping body and mind maintain their natural poise. ‘Bounce’, to put a spring in your step and a calming blend for ‘Bedtime’ to relax and unwind.

The solution came from building on the most unmistakable aspects of Tick Tock’s identity – bright colours, 1930’s-influenced typography, and roundel illustrations from the core Tick Tock Rooibos range.

The range uses the existing Tick Tock logo with newly commissioned animal illustrations, each animal holding a cup of tea to build on Tick Tock’s core message ‘A tea for anytime. Morning, noon and night’, reflecting the benefit of each herbal blend.

The designs have now been featured on the below publications:
In print & online media: Ocado Life, Top Sante, Veggie Magazine, Foodism ,Waitrose Food (and others)
In launch press campaign media kit: on postcards as well as merchandise (tea towels, tote bags and prints)
In print edition of “Tock Times” promotional newspaper for trade customers