The assignment was to create a promotion to let our clients and prospective clients know that Greenfield/Belser LTD. had opened a branch in Laguna Beach, California.

Our approach was to create a promotion that could be sent to each of our clients and prospective clients to let them know of the new location. While crafting the promotion, we decided to use a familiar image from DC (our headquarters location) and place it in a west coast setting. In this instance we placed Lincoln in a lifeguard stand with a caption that said "now in California, saving brands as of September 15th."

This image was placed on the front of a postcard and sent out. This image was also used in a social media campaign that followed. We had a large amount of comments saying how excited people were of the new location. People loved the creativity and the image work of the promotion.