Create an advertising campaign to draw in new customers to join the loyal Trader Joes customer base.
Approach
This campaign showcases how you can feel a sense of adventure and travel when you shop at trader joes with their expansive and unique product selection. This is showcased through themes of travel with a map, items associated with travel, and cultural Trader Joes items. Copy focuses on capturing this sense of adventure and family that you feel at Trader Joes.
Results
This resulted in a campaign that showcases the versatility of Trader Joes and draws in new consumers to try their products.
