Develop a new studio to mark the 15th year of paul howell : Design (phD) and shift emphasis from the founder's name to the collective of designers who comprise the studio.
We created a logo that reflects our design aesthetic and approach. A series of 15 circles — one circle for each year of operation — are arranged to form stylized letterforms that represent the initials of the studio.
The new identity positions the studio well for growth now and in the future. Our roll out of the new logo and materials has been well-received by clients and has resulted in increased visibility and business.