The Razzle Dazzle is a concept that derives from The Razzle camouflage design concept that was introduced during the World War to disguise war ships during battle. We take this concept that was used during the great war.
The poster is a disguise. At the first look, it is a dazzling design that attracts the eye. But there is something hidden in the design which one will be able to see only when they are ready to see it. We encourage viewers to take a closer look, when they see it, they will see a number of warships hidden in the poster & count them.
The aim is to communicate that we don't always see everything, until we are ready. The problems of the world are camouflaged by the noise of it & one can only see them when they are ready to deal with them.
