Behind the #bau-bau packaging design is a concept based on human needs and/or wishes.
The Yeeehaw is the taste of human touch. It gives stimuli we need and/or want. It is suitable if we feel sociable, happy, even angry or lonely. It energizes us and make us happier, fill us with warmth, take over our anger and annoyance. The taste is distinct and diverse.
The Snore is the taste of good sleep. It is mild but powerful, especially when we feel sleepy, nervous, absent-minded or confused. It it the taste of calmness and stability.