An American monthly magazine published by Consumers Union. It publishes ‘unbiased’ reviews and comparisons of consumer products and services based on in-house testing laboratory, survey research centers and other reports. It does not accept any outside advertising or referrals to maintain its independence and has more than 7 million subscribers

Photo by Photographer Todd McLella
Consumer Reports gives consumers a thorough breakdown, an inside look to almost all product in the current market from electronics to beauty products. It is reliable because the reviews are objective and detailed. It breaks down all the pros and the cons for its readers.

People could really use a good review when buying products that they use daily, such as phone and toaster, as seen in this campaign, the visual of the campaign is the “literal” execution of the campaign line “let us break it down for you”, saying that consumer reports will do all the hard work of researching on the best product for customers and break down every single detail about a product that they want to buy.