The team leveraged the taste of Starbucks and the expertise of Nestlé for Creamers allowing the brand to enter the refrigerated creamer category for the first time. The products were developed combining well-loved flavors to give consumers a new way to enjoy their Starbucks coffee at home. Our opportunity to design an experience that completed this opportunity.
Our cross-functional team began by developing a custom structure reminiscent of a 'carafe' transforming category perceptions. Anchoring in taste, the imagery focussed on evoking the bold flavor notes, visualizing aspects of the ingredients from a secret recipe. Combined with the iconic Starbucks 'siren' brand this stands proud on shelf of the café heritage.
With the elegant curves of the bottle, typographic purity and overall design simplicity, the design has breakthrough appeal. This provides significant share and category growth with prestige in a market of broad tastes.