As a contemporary food pavilion, PAC10 differentiates itself from local food courts by bringing accessible quality food to all. Housed in 'PAC'IFIC CENTURY PLACE, a new office building in the heart of Jakarta, PAC10 brings together 10 restaurants of colourful delicacies and cuisines. The creative brief was to create a fun, contemporary brand with associations to food/cooking, adding energy and colour to the lives of the office workers in the building and the surrounding CBD area, making them temporarily forget back work and enjoy