After an exhausting year rife with social unrest, we set out to create something simple, fun, and tactile that would be a delightful and welcome distraction.
At the same time, we wanted to poke fun at the self-contained opinion bubbles that are so pervasive today, and send a subtle message that you should never blindly follow what you are told.
The concept for the promo is simple: Build a robot, don’t become one.
Over 200 of these packages were sent out to clients and associates. Each robot arrives flat shipped in a festive metallic red bubble mailer. The artwork is screen printed on 1/8th inch plywood, then laser cut to create the individual pieces. Each of these pieces is held in place with tiny holding tabs that are left uncut to keep them in place for the recipient to pop out. The last step is to connect the pieces and build the three dimensional figurine.