Part one of a three year trilogy, Rise of the Empire was selected as the theme for our 2015 National Sales Meeting (annual internal sales training event) to show that we are building our empire and conquering our competitors.
To tie a logo with our company and still provide a Roman feel. The end result was a logo with imagery that combines a Roman warrior with our product (warrior is holding a product cartridge).
The logo was used on stage graphics at the meeting workshops, on name badges, on posters of warriors (employees in warrior costumes), and on the attendee handbook. It was also printed on several different colors of t-shirts and given to attendees for the team event; building and racing chariots.