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In today’s day and age, many health and fitness advocates cut drinking alcohol from their diet for numerous reasons. Inspired by India’s health regime, Aasav’s objective is to provide a holistic line of Indian Spiced Gin infused with spices that contain multiple health benefits and antioxidants. The purpose is to create a liquor that promotes a healthy and mindful consumption of alcohol in safe practice.
India's architecture and spiritual beliefs heavily influenced the approach in creating the bottle designs. Ancient Indian art and architecture promote the ideologies of Buddhism and Hinduism through the use of iconographies such as gods/goddesses and nature. This type of iconography symbolizes the knowledge and purity of the body, speech, and mind. The imagery of structures within India and an array of greenery were therefore used as a means to capture these ideas.