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Green’s is one of the world’s leading producers of gluten free beers and the Coeliac market is currently one of the fastest growing sectors.
In order to capitalise on this market growth and also to future proof the Green’s brand, we have completely redesigned the brand and its packaged range of beers. A key challenge was to position Green’s for both the Free From/Wellbeing and Specialty Beer categories.
The rebrand creates a unique positioning for Green’s, giving it fantastic standout, whilst also positioning it as a credible beer brand — making Green’s a beer of choice, not a beer of necessity, for both coeliacs and mainstream beer drinkers.