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Highlight the world class cancer care that the University of Iowa's Holden Comprehensive Cancer Center provides to the citizens of Iowa, and the hope that it brings. Holden Comprehensive Cancer Center is Iowa's only NCI-designated comprehensive cancer center.
In essence, this is a love letter to the cancer patients of Iowa. Because it’s precisely this determination we see in the patients we encounter every day that inspires everyone at the Holden Comprehensive Cancer Center to continue searching for a cure. We’re celebrating tough, stubborn, Iowans who never lose their determination to beat cancer and continue living the life they love.
The commercial got enthusiastic commentary on social media and awareness of University of Iowa as a place to get cancer treatment has increased.