Jack London is a very iconic brand from Kenwood Vineyards. Its former package suffered from cluttered communication and a label that didn’t live up to the high quality of its wine.
We maintained its iconic nature by contemporizing and simplifying the wolf illustration, as well as the overall communication. The textured paper stock reinforces handcraftmanship and, together with various printing techniques and finishes, elevate its premiumness.
The new Kenwood Vineyards icon and use of cooper foil help create a stronger connection to the master brand while still allowing Jack London to have its own distinct identity.
