Design a publication that puts important information on how to reduce carbon emissions into the hands of environment and financially conscious consumers.
Approach
Reduce ink use and print on recycled paper to support the mission of the publication. Give the publication a clean, simple and conversational demeanor. Use thinly lined imagery to reduce ink use.
Results
The publication successfully delivered its information and was well received by the client. Limited use of soy inks in Cyan, Yellow, and Black and recycled newsprint successfully produced the publication with near carbon-neutrality.
