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Speak to the entire spectrum of economic and cultural diversity of people in the community to achieve better inclusiveness for patronage.
Embody the childlike wonder of the arts to inspire participation and hint at the value it can bring to the whole family, while being welcoming specifically to diverse audiences.
This campaign coincided with the opening of a public space at Segerstrom Center for the Performing Arts for free events on the weekends. Attendance has been overwhelmingly successful with a great diversity of attendees.