The Happy Pear is the creation of Stephen and David Flynn, charismatic identical twin brothers with an irresistible passion for healthy eating and living. Established in 2004 as a café and whole foods grocery shop in a small village outside Dublin, Ireland, it has since expanded to include its own sprout and cherry farms, educational programming around diet and health, the highly successful publishing of a cookbook and a veritable explosion of distribution opportunities through grocery, online and other channels.
The time had come to evolve the brand from a hand-stickered start-up look and feel to one that wholly expressed the brand’s personality and promise – one that could express its unique character clearly and confidently on shelf among more established or mainstream competitors. The Flynn brothers engaged Trinity Brand Group to evolve and elevate the brand to take it to the next level.
Trinity developed a “Make Life Better” brand positioning for The Happy Pear to articulate the brothers’ mission and cheerful optimism into a foundation that would drive a consistent visual and verbal brand voice. We did not want to lose what was recognizable and true about the existing graphics, so evolved those elements – the pear, the brandmark, the color orange – to develop the more sophisticated, shop-able and flexible system the brand needed to compete across many channels and to grow cohesively into the future.
The new identity and package design infuses the brand with the irresistible charm and energy of the founders while creating a cohesive and highly shop-able system.
The namesake pear illustration has evolved to a more personal expression using a hand drawn style, watercolors and playful avatars of the always-animated Stephen and David set atop. Attention to the smallest details reinforces the charm and thoughtful nature of the brand.
Finally, a more sophisticated color palette with a choiceful use of the Happy Pear orange equity gives the system a more grown up feel and provides the flexibility needed to distinguish between products and flavors.