Create an advertisement for Grey Goose that expresses the luxurious feel of the brand.
Approach
I decided to play off the fact that Grey Goose's bottle itself is so luxurious looking and associated with status that it can make any home even more lavish. I have the bottle sitting in expensive houses with a tag like "elevate the living room, $50" implying that buying a bottle of Grey Goose would make your home even more impressive.
Results
My professor ended up loving this project. Especially because it pushed my advertising to a different target audience. I've never specifically tried to appeal to a wealthier audience before.
