The goal was to create a print campaign for a brand of choice. The freedom was there to go with whatever brand a direction we wanted; the difficult task was coming up with a visual solution to portray the message at hand.
I started by researching and finding that Oakley Prizm lenses help you see the unseen. I did a lot of sketching and came to the idea of making some sort of optical illusion. It eventually led me to these ideas.
Coming up with the idea of the optical illusion was the easy part in these. After that it was the Photoshop manipulation to show the message at hand and coming up with something that was not overly-difficult to understand.