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To deliver the most effective and memorable online video campaign possible using a very small budget for production and media. To reach the target audience in an interesting way, 22-30 year doctors, lawyers and dentists who are drowning in student loan debt.
By targeting the audience with online videos we used situations that they can relate to, and most deal with in their everyday lives to highlight how we know what they’re going through, and how Laurel Road can help ease the debt of their student loans.
The videos were highly successful, and widely shared on social media, and received hundreds of thousands of views on YouTube. Helping Laurel Road continue it’s double digit growth for another year.