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This is a sell sheet for Vanns Spices to handout during the Summer Fancy Food Show in New York City. The Vanns Spices product line features uncommon, exotic spices.
The headline was ever-so-carefully fashioned from the client's spices using wooden sculpture tools and fingers, then photographed. Curry and turmeric supported the notion, "faraway places" and gave really great contrast against the black wood background. Surprisingly, this only took 2 bottles of spices to make.
The client and their sales team was thrilled and proud to handout their new sell sheet at the expo! The tactile-looking creative stood-out among the 2,500 exhibitors.